Shared analytics seat management for agencies

An agency managing mobile analytics for five clients runs into the same wall every month: each client's analytics account charges per user seat, so adding a junior analyst, a client stakeholder, or a contractor triggers an upsell conversation with the vendor. The complaint — 'would love to have a way to more easily add users without having to pay more' and 'very limited numbers of users based on the services they are offering' — is felt hardest by agencies, because they're managing multiple accounts and the seat cost multiplies across every client relationship.

The reason this gap exists isn't technical — it's that analytics vendors price seats as a revenue lever, not a convenience. Every additional human touching the data is a billing event. Agencies absorb this quietly because they're not the loudest voice in vendor feedback loops (the direct enterprise customer is), and the per-seat pain is spread across dozens of small invoices rather than one large one that triggers a formal procurement review.

What agencies do today: they share credentials (a security problem vendors actively warn against), they rotate who has access (creating workflow gaps), or they overbuy seats on one account and under-provision others. None of these are sustainable. The cost isn't just money — it's the coordination overhead of managing access manually across multiple vendor portals for multiple clients, every time a team member joins or a client wants a new stakeholder added.

A role-based access layer that sits above multiple analytics accounts — one login, one permission model, one place to grant or revoke access across clients — solves this without requiring the analytics vendor to change their pricing. It doesn't fight the per-seat model; it abstracts it so agencies can manage their actual team structure without restructuring around billing logic. This is a business because agency team composition changes constantly (freelancers, client contacts, new hires), the underlying vendors have no reason to build cross-account management, and every new client engagement restarts the problem.

What to build

Build a multi-account access management layer for mobile analytics agencies that connects to Adjust, Appsflyer, and Amplitude via their admin APIs, lets the agency define its own internal role hierarchy, and handles seat provisioning and deprovisioning across all client accounts from one interface — so adding a contractor to three client accounts is one action, not three vendor portal sessions.

Where to start

Start exclusively with agencies that use Adjust for the majority of their client base, since Adjust has a documented API and a known pain point around user seat costs, and where you can get three reference customers from a single agency network referral rather than cold outreach.

The hard part

Analytics vendor admin APIs vary wildly in what they expose — some don't offer programmatic user management at all, forcing you to either scrape web interfaces (fragile) or limit which vendors you support at launch, which immediately cuts your addressable market among agencies whose clients use the unsupported tools.

How it makes money

Flat monthly fee per agency ($199–$499/month depending on number of client accounts managed), not per seat — the pricing model is itself the differentiator against the vendors they're wrapping.