A medical assistant opens the EHR at 8am with twelve patients on the schedule and immediately faces the same problem they face every day: the five actions they'll repeat sixty times — pulling up vitals entry, opening the visit note, navigating to medication reconciliation, flagging a result, printing an after-visit summary — each require four to seven clicks through screens designed by committees who never roomed a patient. That moment, repeated across every staff member every shift, is where the frustration in these complaints actually lives.
The gap persists because EHR vendors sell to health system IT departments and CFOs, not to the MAs and nurses who live inside the software. The buyer and the user are completely different people. The vendor's incentive is to maintain the contract and add features the buyer requests in RFPs — not to reduce clicks for a role that has no budget authority. Cleaning up navigation would also require reworking deeply embedded legacy screen logic, which is expensive and risky for a vendor whose contracts run on stability, not delight.
What's actually missing isn't a 'better UX' in the abstract. It's a role-specific shortcut layer that sits on top of the existing EHR and surfaces the exact sequence of screens a particular user role hits in a particular workflow — without touching the underlying system. Users complain that 'drop down menus are not well organized and new things are just given an extra word instead of replacing current ones.' That's not going to get fixed inside the EHR. But it can be routed around.
This is a business because the need recurs with every new hire, every EHR update that reshuffles menus, and every time a practice adds a new workflow. Clinics that onboard medical assistants frequently — urgent care chains, large primary care groups, staffing agencies placing clinical staff — spend real money on training time that is almost entirely about navigation, not clinical judgment. If you can cut onboarding time by two weeks and reduce documentation errors caused by users clicking to the wrong screen, that's a concrete, recurring dollar amount a practice manager can calculate.
What to build
Build a browser-extension-style overlay for web-based EHRs that lets a practice admin record a click sequence once, label it as a named shortcut (e.g. 'Start rooming'), and push that shortcut to every MA's toolbar — so a single click launches the multi-step navigation sequence without modifying the underlying EHR.
Where to start
Start with practices running Amazing Charts or other web-based EHRs that don't have an enterprise IT team gatekeeping browser extensions, where a practice manager can just install it — no procurement process, no IT ticket.
The hard part
EHR vendors actively block or terms-of-service prohibit screen-scraping and overlay tools in some contracts, so the first real customer will require legal review and potentially a direct conversation with their EHR vendor before signing — which slows the sales cycle considerably.
How it makes money
Monthly per-seat fee charged per clinical staff user (not per provider), with a flat onboarding fee for the initial shortcut library setup; practices with high MA turnover renew because shortcuts need updating after each EHR version change.
See the evidence. The complaints behind this idea, the products they came from, and similar ideas in EHR.
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