Platform-specific image export specs for social media managers

A social media manager or content coordinator finishes resizing an image for Instagram, exports it, uploads it, and finds it's been recompressed into a blurry mess — or the file was rejected for being over the size limit. They go back, guess at a lower quality setting, and repeat. This happens every week because platform image specs (file size limits, dimension requirements, color profile expectations) change without announcement and are scattered across support docs that are never current.

The gap persists for a structural reason: the people who know the specs (platform engineers) never talk to the people who need them (content teams), and Adobe has no incentive to maintain a live database of third-party platform requirements inside Photoshop. So the 'web optimized export' complaint isn't really about the export dialog — it's about having no trusted, current reference baked into the export step.

What's missing is a regularly maintained, verified spec sheet per platform — not a blog post, but something that feeds directly into an export action so the user never has to translate 'Facebook recommends under 100KB for feed images' into quality slider numbers themselves. The complaint 'I would love to see improvements on user friendliness with the exporting and printing options' and 'I am still trying to figure out the best way to export final work for different platforms' both point to the same root: the knowledge required to export correctly is external to the tools, and no one has formalized the bridge.

This is a business because platform specs change, which means the product has to be maintained and the subscription has to be renewed. Every time Instagram tweaks its compression or LinkedIn changes its banner dimensions, the tool needs updating — and the user needs to be protected from the change automatically.

What to build

Build a web app where users paste or upload a finished image, select a target platform from a maintained list (Instagram feed, LinkedIn banner, email header, etc.), and receive an exported file already sized and compressed to verified current specs, with a diff alert if platform requirements have changed since their last export.

Where to start

Launch with Instagram, LinkedIn, and email newsletter specs only — the three platforms where image rejections or recompression artifacts are most visibly painful and most frequently complained about in content creator communities.

The hard part

Keeping the spec database accurate requires either scraping platform docs on a schedule (fragile) or manual curation — neither scales cleanly, and being wrong about a spec erodes trust immediately, which is the single failure mode that kills the product.

How it makes money

Per-seat monthly subscription at $12–$20/month per user, with team pricing above five seats; free for up to 10 exports per month to drive organic sign-up.