Navigation audit and redesign service for SPM admins

When a company rolls out an SPM tool like Ambition or AmplifAI, the implementation is handled by someone technical — a RevOps analyst or an IT admin — who understands the product well enough to configure it but has no incentive to think about how a first-time rep will experience the menu structure they just built. Six months later, adoption is low. Managers blame the software. The software vendor blames the configuration. Nobody owns the navigation problem.

This gap exists because SPM vendors sell implementation services that get the product turned on, not services that make it usable for the median user. Their professional services teams are focused on data integration and feature activation, not information architecture. And the internal admin who owns the tool day-to-day usually learned it organically over time — they've forgotten what it felt like to be lost in it.

The specific complaints here are structural: 'folder structures requiring too many steps,' 'settings multiple layers deep and not grouped logically,' 'homepage not organized well,' 'old and new interfaces coexisting and confusing newer users.' These are fixable — but they require someone to sit down with the actual configuration, map out every navigation path a new user takes, identify where they drop off or get confused, and rebuild the information architecture from the rep's perspective rather than the admin's.

This is a business because the need recurs at two predictable moments: after a new SPM implementation (every company that buys one), and after a significant product update from the vendor that reshuffles the UI — which is exactly what multiple complaints describe when they mention 'old and new interfaces coexisting.' Both events are contractually predictable and create a repeating customer relationship.

What to build

Offer a fixed-scope audit and reconfiguration engagement — a three-week sprint where a specialist conducts recorded nav sessions with five to ten actual reps, maps every friction point against the admin configuration, and delivers a prioritized reconfiguration plan plus hands-on implementation inside the client's existing SPM instance.

Where to start

Start by partnering with the SPM vendor's own customer success team, who already hear the adoption complaints and have no internal capacity to fix configuration-level navigation issues — position as a referral partner they can send struggling accounts to without cannibalizing their own services.

The hard part

Selling a services engagement to a buyer who has already paid for vendor implementation and doesn't want to admit the first rollout failed — you're essentially selling a remediation that requires someone to acknowledge a sunk cost.

How it makes money

Fixed-fee per engagement based on seat count and number of SPM products in scope, with an optional monthly retainer for ongoing configuration maintenance as the vendor updates its UI.