Someone buys Adobe Character Animator or Animation Desk to make an independent animation project — a YouTube series, a corporate explainer, a short film — and discovers there are practically no tutorials showing how to actually complete a project from start to finish. One user put it directly: 'There are practically no tutorials for Animation Desk on how to make an independent video project using ready-made videos.' Another noted that 'the time required to fully understand the manipulation of Adobe Character Animator is too short, implying a lack of depth in usability' — which reads as: the tutorials that exist only scratch the surface and leave users stranded mid-project.
This gap persists for a structural reason: Adobe documents features, not workflows. Their tutorials show you what a button does, not how you'd actually use it in a real project with real constraints — deadlines, stock footage, multiple scenes, audio sync. The buyer (a person learning animation) and the content creator (Adobe's documentation team) have completely misaligned goals. Adobe wants feature adoption; the user wants a finished video.
Independent tutorial creators fill some of this gap on YouTube, but they cover After Effects almost exclusively — the complaints about missing tutorials cluster specifically around the tools that are NOT After Effects: Character Animator, Animation Desk, Animate. These tools have smaller audiences, so independent creators don't cover them, and Adobe doesn't fill the void.
This is a business because the need recurs every time someone starts a new project type they haven't done before — different output format, different character rig, different client deliverable. A one-time course doesn't cover that. What does cover it is a structured, project-based curriculum that walks through completing a real deliverable using the specific tool, updated as the tools change, and supplemented with actual project files users can dissect.
What to build
Build a project-based video curriculum for Adobe Character Animator and Adobe Animate where each course follows a single real deliverable (a two-minute explainer video, a looping social asset, a lipsync character scene) from blank file to exported output, with downloadable project files at each stage.
Where to start
Start with a single course on completing a lipsync character animation in Character Animator and distribute it through Adobe's own community forums and the Character Animator subreddit, where the tutorial gap is already a recurring complaint and the audience is self-identified.
The hard part
Course content goes stale when Adobe updates the tools — particularly After Effects integration points and the Bodymovin/Lottie export workflow — so the business model needs to account for regular re-recording costs or it degrades in perceived value within 12 months.
How it makes money
One-time course purchase with lifetime access to that version, plus an annual update subscription for users who want re-recorded lessons when major tool updates ship.
See the evidence. The complaints behind this idea, the products they came from, and similar ideas in Animation.
More ideas in Animation