Video walkthrough library for mobile marketing tools

A mobile marketer inheriting an Adsquare account or starting with appICE for the first time hits a specific wall: there is genuinely no YouTube tutorial, no Udemy course, no community-made walkthrough for most of these tools. One user said it directly — 'there is no online course or video that can be used to learn it.' This isn't an accident. These are B2B niche tools with small user bases, so no one has found it commercially worthwhile to produce the content, and the vendors don't invest in it because their sales cycle doesn't depend on self-serve discovery.

The structural reason this gap persists is that producing good tutorial video content requires someone who is both technically fluent in the tool and willing to keep it updated as interfaces change — and that person doesn't exist at the vendor (who sees support as cost) or at any one customer account (who has no incentive to share what they figured out). It's a coordination problem nobody has solved for this category.

What users actually want is what they'd get if a senior colleague who knew the tool inside-out had recorded themselves doing the real tasks: setting up geofencing in Adsquare, integrating UA with Unity in App Marketing Solutions (a complaint called out explicitly), building an interactive content piece in Apester. Not marketing demos. Actual 'here's where to click and why' walkthroughs.

This is a business and not a side project because the content needs continuous maintenance — every interface update breaks a walkthrough, and users in these tools have specifically said that frequent updates create a constant re-learning burden. That creates a subscription dynamic: customers don't pay once and disappear, they stay subscribed because next quarter's UI change will break what they learned.

What to build

Build a searchable, subscription-updated library of screen-recorded workflow tutorials for B2B mobile marketing tools — specifically covering Airship, Adsquare, appICE, and App Marketing Solutions — where each video is tied to a specific UI version and flagged when the tool updates, so subscribers know whether the video they're watching is still accurate.

Where to start

Produce a free, comprehensive Unity + UA integration walkthrough that directly addresses the complaint about missing documentation for that specific integration — it's a specific, searchable pain with a defined user (Unity developers doing mobile attribution), and getting organic traffic from that one guide gives you a list of people to sell the broader library to.

The hard part

The content becomes stale fast and updating it costs real money — you need either a reliable process for monitoring tool UI changes and re-recording quickly, or a contributor model where power users submit updates, and neither is easy to build trustworthily before you have paying subscribers.

How it makes money

Monthly or annual subscription per user — roughly $20-40/month — with a free tier limited to videos older than six months, creating a natural upgrade path for anyone whose tool just updated.