Simplified reporting front-end for ad management data

A media buyer or junior marketer opens the reporting screen of their ad management tool on a Monday morning to pull last week's numbers, and twenty minutes later they still haven't found the right filter combination — or they exported the wrong date range again. The complaint 'it took a little time to understand the reporting screen' is not a minor UX quibble. For someone running five client accounts, twenty minutes of confusion every week is real money lost.

The reason this gap persists is structural: ad management vendors optimize their reporting screens for power users and agency whales who want every possible dimension and filter. Adding simplicity means removing surface area, which means powerful users complain. So the vendor freezes the interface in its complex state and calls it 'flexible'. The junior marketer or solo operator never has enough clout to change it.

What's missing is not another dashboard aggregator — those exist and pull in data fine. What's missing is an opinionated, simplified reporting view that makes the three most common questions (how did my campaigns perform this week, which ad spent the most, what was my CPA by channel) answerable in under sixty seconds, with exports that go straight to a clean CSV without pivot-table archaeology. The slow dashboard problem compounds this — users sitting and waiting for a sluggish interface are more likely to misread data out of impatience.

This is a repeating business problem because reporting is weekly at minimum, client-facing reports are a constant deliverable, and every new campaign restarts the confusion cycle.

What to build

Build a read-only reporting layer that connects to ad management APIs and presents a fixed, opinionated weekly performance view — showing spend, CPA, and top/bottom performing ads — with one-click CSV export formatted for client-ready delivery, skipping all dashboard configuration.

Where to start

Start with freelancers managing Google and Meta campaigns simultaneously who need a combined weekly report in client-safe format — a use case too narrow for big vendors to prioritize but frequent enough that freelancers will pay to avoid doing it manually in spreadsheets.

The hard part

API access from ad management vendors varies wildly in reliability and data freshness, meaning a slow or broken upstream API makes your product look broken even when nothing on your end is wrong.

How it makes money

Flat monthly fee per user, with pricing tiers based on number of connected ad accounts, and a one-time white-label fee for agencies that want client-facing PDFs with their own branding.