A company evaluating HR software vendors spends months comparing features and pricing, but almost no structured time evaluating which vendor's implementation process is actually reliable for their specific company size, industry, and module combination. By the time they discover the implementation is broken — multiple handoffs, conflicting information, a manager who disappears — they've already signed a multi-year contract. One reviewer found out eleven months in that their original go-live date was fiction; another only learned how bad things were after the implementation manager was fired with no warning.

Sales teams at HR vendors are explicitly incentivized to minimize concerns about implementation difficulty, and the buyer — often a CFO or HR VP — is evaluating based on demos and reference calls that vendors curate. The gap between what implementation actually looks like and what sales describes it as is not a mistake; it's a feature of the vendor's sales motion. The people who lived through bad implementations leave reviews on G2 or Capterra, but those reviews aren't structured to surface implementation-specific risk by company profile.

There's no place where an HR director at a 400-person manufacturing company can look up: for companies like mine, on this module combination, what percentage of implementations hit their original go-live date, and what were the most common failure modes. Review sites capture sentiment but not structured outcome data.

This is a recurring business because every HR software purchase decision involves implementation risk, the buyer has no good data, and the cost of a bad implementation — in staff time, duplicate systems, and delayed payroll accuracy — is large enough to justify paying for a research service before signing. The need recurs every time the buyer evaluates a new system, and referral and word-of-mouth among HR directors is strong.

What to build

Build a research service where HR directors submit their company profile (size, industry, specific modules needed) and receive a structured report on implementation outcomes — average timeline, common failure points, and verbatim patterns from post-implementation reviews — for each vendor shortlist they're evaluating, compiled from structured interviews with HR teams who completed implementations in the past 24 months.

Where to start

Start by publishing a free, public implementation timeline study for one specific product (ADP Workforce Now), based on 30 structured interviews, and distribute it in HR director communities — this generates inbound from buyers who are mid-evaluation and will pay for a custom report on their specific shortlist.

The hard part

The first reports take a long time to produce because the underlying data comes from interviews, not a scraped database — so you're manually recruiting recent implementers to share candid details, which is slow and requires trust before the interviewee will say anything useful.

How it makes money

Per-report fee of $500–$1,500 for a custom implementation risk briefing on a buyer's specific vendor shortlist, with optional add-on of a 30-minute advisory call with an HR director who recently completed a comparable implementation.

See the evidence. The complaints behind this idea, the products they came from, and similar ideas in Core HR.

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