The specific moment this matters: a business owner is 18 months into an ADP contract, paying more than they expected, and realizing they're buying features they never touch — 'you can only purchase the complete solution even if you do not use all the features.' They want to know if switching is worth it. But calculating the true cost of switching — contract exit penalties, implementation time, payroll parallel-run risk, re-training, data migration — is genuinely hard to do, and nobody has built a clean way to do it.
The gap persists because every vendor competing with ADP has a sales incentive to understate switching costs and overstate savings, so buyers don't trust vendor-produced comparisons. And ADP has every reason not to help you run the numbers. What's left is a small business owner making a six-figure annual decision based on a sales demo and a gut feeling.
What's currently missing: a structured way to input your current ADP contract (term, fees, services used vs. enrolled), identify which features you actually use versus which come bundled, and get a neutral total-cost-of-ownership comparison that includes the hidden costs of switching — not just the sticker price difference. Complaints specifically call out 'the fees and the insurance premium increase made it a bad choice for us' — meaning users only realized the full cost after committing, not before.
This is a business because the decision recurs at every contract renewal (typically 1-3 years), the cost of a wrong call is large (locking into another expensive year or botching a migration), and the buyer — typically an HR director or COO at a small company — has no staff analyst to do this work for them. The switching calculation is also inherently multi-sided: it can be licensed to HR consultants and PEO brokers who advise small businesses on vendor selection.
What to build
Build a web-based calculator where a user inputs their current ADP contract details, selects which features they actively use versus which are bundled, and receives a structured side-by-side total-cost-of-ownership analysis including estimated switching costs, payroll migration risk window, and monthly break-even timeline — exportable as a PDF for stakeholder review.
Where to start
License it first to independent HR consultants and benefits brokers who advise small businesses during annual benefits renewals — they already have the client relationship, they need a defensible artifact to show clients, and they'll pay for something that makes their recommendation look rigorous.
The hard part
The tool is only credible if it's visibly neutral — the moment it looks like a lead-gen tool for a competing vendor, the core value proposition (trusted comparison) collapses, so monetization has to be structured carefully to avoid corrupting the product's credibility.
How it makes money
Per-report fee for end-users ($49-$99 per analysis) plus a monthly license for HR consultants and brokers who run multiple client analyses ($199-$499/month).
See the evidence. The complaints behind this idea, the products they came from, and similar ideas in Core HR.
More ideas in Core HR