A developer agency that builds polished MVPs for founders, repositioned from a 'save…
A developer agency that builds polished MVPs for founders, repositioned from a 'save time and money' pitch to a premium, quality-first offering meant to help founders get funded.
Problem it solves. Provides high-quality MVPs that serve as investor-ready demos to increase founders' chances of raising funding.
Who pays. Founders raising money / startups seeking investor-ready MVPs
Market. software development agency / startup services
How it makes money. project-based fees at a higher, premium price point (no exact pricing given)
Author describes an existing dev shop and multiple commenters with relevant experience corroborate the strategy and outcomes (e.g., losing low-paying clients, gaining better-behaving higher-paying clients), while noting the real need for proof points/case studies.
“you're right but you need proof points to make premium stick. at my agency we made the same shift a few years ago and it worked, but only after we had 2-3 case studies showing actual funded clients or measurable outcomes.” ▲ 18
“What's your close rate and average deal size before vs. after the switch? That's the only data that matters here.” ▲ 15
“the real risk isn't the positioning, it's not having proof yet. premium without a portfolio is just a price tag.” ▲ 20