Onboarding layer for Adobe Analytics teams

A new analyst joins a company running Adobe Analytics. They open the tool and immediately hit what users describe as a UI that 'looks from the 1900s,' with menus that aren't intuitive and sections that feel like they belong to different eras of the product. Their manager can't hand them a manual because institutional knowledge lives in someone's head. The analyst spends weeks getting productive instead of days.

This gap persists because Adobe's incentive is to keep enterprises locked in, not to smooth the onboarding ramp. The buyer (the IT or martech team that negotiated the contract) rarely feels the pain directly — it's the analysts and marketers who struggle daily, and their complaints don't make it into renewal conversations. Adobe also can't rebuild the UI without breaking years of customer workflows, so they bolt new features onto old scaffolding, which is exactly what users mean when they say 'some of the interface is still from the old version.'

What's missing is an opinionated guided layer that sits on top of the existing interface — not documentation, not a YouTube tutorial, but a live contextual guide that activates when someone lands on a confusing screen, shows them where the relevant button actually is, and explains what the output means in plain language. Existing training tools are generic and static; they can't respond to what someone is looking at right now.

This is a business because the need recurs every time a company hires an analyst, onboards a new marketing team member, or rolls the tool out to a new business unit. Without it, companies either pay Adobe for expensive professional services, assign a senior analyst as a part-time sherpa, or watch people give up and export to spreadsheets. Each of those costs is concrete and recurring.

What to build

Build a browser extension that detects when a user is inside Adobe Analytics, identifies the specific report or workspace view they're on, and surfaces a contextual walkthrough panel explaining that screen's controls, common mistakes, and what the numbers actually mean — with walkthroughs authored and updated by the subscribing company's analytics team.

Where to start

Start with companies that have a dedicated Adobe Analytics implementation partner or consultant — those partners already do this onboarding work manually and will pay to systematize it, and they become your distribution channel into their client base.

The hard part

The hardest early problem is that Adobe periodically updates its UI structure, which can silently break the screen-detection logic and make your walkthroughs point to the wrong elements — you'll need a fast feedback loop from customers to catch regressions before they erode trust.

How it makes money

Annual subscription per company, priced by number of Analytics users in the account, with a lower-cost tier for the implementation partner who wants to resell or bundle it into their engagement.