Mobile-first slide and scene builder for content creators

A content creator or small business owner sits down to make a promotional video or branded slide deck and reaches for their phone — because that's where they are and that's where the content already lives. Every tool they try is a desktop product bolted onto a mobile browser: tiny hit targets, menus that require hover states, layer panels that are unmanageable on a 6-inch screen. One complaint put it directly: 'make a mobile app to make it easier to use on mobile devices.' Another: 'the UX still needs a decent amount of work and customization options are limited.'

The reason this gap persists is structural. The companies building video and presentation tools built desktop-first and treat mobile as a secondary surface. Their engineering and design resources are tied up maintaining feature parity on desktop. Mobile is a port job, not a ground-up rethink. And because enterprise buyers — the ones spending real money — work on desktop, the product org never prioritizes the mobile experience enough to close the gap.

The specific complaints aren't about missing features. They're about the interface collapsing under real mobile conditions: too many options visible at once, no clean way to manage which assets are visible in a scene, previewing settings requires navigating away from the edit state. On desktop these are annoyances. On mobile they make the product unusable.

The business case is that content creators who make social media videos, short promotional clips, or branded image content are already spending money — on Canva, on video apps, on freelancers — and they do this work continuously. Whoever builds a genuinely mobile-native scene-based video editor with a stripped-down, touch-first interface owns a recurring workflow.

What to build

Build a native iOS and Android app for creating short-form branded video scenes and slide exports, where the entire editing model is designed around touch — tap to select any layer regardless of stacking order, swipe-based timeline, one-tap template swap — with export to MP4 and PNG, no desktop version at launch.

Where to start

Launch specifically for real estate agents creating property listing videos on their phones — it's a large, recurring, mobile-native use case where the content (photos, price, address) is already on their phone and the output format (short video for Instagram or WhatsApp) is standardized enough to constrain the template set.

The hard part

The stacking layer selection problem — 'nearly impossible to select objects positioned on top of others' — is genuinely hard to solve on a small touch screen without introducing a layer panel, which brings back the complexity you removed; the design decision of how to expose layer control on mobile without a sidebar is the core product puzzle you have to solve before launch.

How it makes money

Monthly subscription per user, with a free tier limited to watermarked exports and a paid tier at $12-18/month for clean exports and brand kit storage.