A marketing coordinator or small agency producer inherits a set of slide or video templates their company has been using for two years. The templates are locked, ugly, or built in a tool they've half-abandoned — and every new project means either fighting the template constraints or manually rebuilding slides from scratch in a second tool. The complaint 'forcing users to rely on another tool like Canva for editing' is the exact symptom: people are already paying for one tool and doing the real work in another.

This gap persists because it's a service problem disguised as a software problem. The users who are frustrated aren't necessarily looking for new software — they're looking for someone to fix the templates they already have and hand them back in a format they can actually edit. Software vendors have no incentive to offer this; they want you on their platform, not handed a portable file. And design agencies charge too much and move too slowly for a team that just needs 10 clean, editable slide masters.

What's missing is a productized service: you send in your existing templates and brand guidelines, and within a defined turnaround you get back a set of fully editable masters — in PowerPoint, Keynote, and a video-native format — where every element is unlocked, logically layered, and annotated so a non-designer can make changes without breaking anything. The 'less editing tools' and 'limited customization options' complaints are downstream of templates that were never built to be edited by the person using them.

This is a business because brand templates need to be rebuilt every 18–24 months as brand guidelines update, and because every new employee who touches presentations creates a fresh round of template chaos. The need recurrs structurally, not randomly.

What to build

Build a productized template rebuild service where clients submit existing slide or video templates plus a brand guide, and receive back fully unlocked, layered masters in three formats within five business days, delivered with a one-page editing guide written for non-designers.

Where to start

Start with companies that recently went through a rebrand and are sitting on a pile of old templates they need replaced — they have a concrete deadline, a clear before/after, and a budget already allocated to rebrand execution.

The hard part

The hardest early constraint is that turnaround time and quality both depend on the volume and messiness of what clients submit — scoping the intake process tightly enough to price predictably without turning away legitimate customers requires getting burned by a few underpriced projects first.

How it makes money

Fixed project fee per template set — $500–1,200 depending on number of masters and formats — with an optional quarterly retainer for ongoing updates as brand guidelines evolve.

See the evidence. The complaints behind this idea, the products they came from, and similar ideas in Presentation.

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