MVMT watches
A direct-to-consumer minimalist watch brand that launched via crowdfunding and scaled with Facebook ads and influencer marketing.
Problem it solves. Provides affordable stylish watches to younger customers who found traditional watches overpriced.
Who pays. college-aged / price-conscious style-seekers
Market. direct-to-consumer fashion / accessories
How it makes money. e-commerce sales of watches (one-time purchases), scaled via paid ads and influencers
Claimed. First crowdfunding campaign: $219,898; total raised via crowdfunding just under $300,000. Revenu
Post contains specific, verifiable details (Indiegogo totals, yearly revenue figures, buyer named as Movado, earnout details) and top comments discuss those specifics rather than accusing fabrication.
“the vpn upvote thing is so scrappy but honestly that's what it takes sometimes the earnout part is the real lesson here, i seen too many founders get burned by those. cash up front or nothing, the rest is just promises that never pay out” ▲ 30
“The crazy part about the earnout is how big it was. ... this was essentially the vanishing of half of the promised value for the business.” ▲ 20