Tom's of Maine
A natural personal-care / household products brand (notably natural toothpaste and deodorant).
Problem it solves. Provides natural, environmentally friendly alternatives to conventional personal-care and cleaning products.
Who pays. Consumers seeking natural/personal-care and eco-friendly products
Market. Consumer packaged goods / natural personal care
How it makes money. Retail product sales (wholesale/retail distribution)
Claimed. $50M per year at the time of the sale (also cited: $20M annual sales by 1995)
Post summarizes a well-known, verifiable company history with concrete figures and dates; top comments treat it as factual (e.g., 'this is so real', praise for specific anecdotes) and no commenters accuse it of self-promotion or fabrication.